Website developers can design page layouts based on the following aspects:
- Website objectives and user requirements Determine the placement of core content and functional areas according to the website’s objectives and user needs. For e-commerce websites, for example, product listings and shopping carts should be positioned where users can easily locate them.
- Content priorities and visual presentation Highlight key content with larger fonts, striking colors or prominent layouts to capture users’ attention.
- Visual hierarchy and overall visual effect Page design needs to take visual hierarchy into account. That is, the importance of elements on the page, including their size, color, pattern and font, in the overall visual presentation, to ensure a cohesive design.
- Website structure and information architecture Develop a rational website structure and page layout based on the website’s information architecture and content. For instance, set up navigation bars and subpage links to divide different content sections.
- Responsive design and user habits The website layout should be responsive for users accessing from different devices, delivering a smooth experience across all platforms. Besides, page design should respect common user browsing habits — users tend to click elements in the top-left area, for example.
In summary, website developers can design page layouts according to site content. A reasonable layout plan is formulated by comprehensively considering website objectives and user requirements, content priorities and visual presentation, visual hierarchy and overall visual effect, website structure and information architecture, as well as responsive design and user habits.