An overseas website is often the first point of contact between a Chinese enterprise and its international prospects. Getting it right requires more than translation — it requires a rethinking of information architecture, visual language and technical infrastructure.
Critical checklist: hosting on servers geographically close to your target audience (CDN for global reach); domain choice (.com preferred for international credibility); GDPR or CCPA compliance if targeting EU/US users; localised copywriting by native speakers rather than direct translation; and Google Search Console setup from day one for SEO visibility.