Good user experience is essential: Website UI design should take users’ experience and demands into consideration to attract users to stay and continue browsing. Typical practices include creating intuitive navigation menus, meaningful icons and easy-to-understand labels.

The layout should be well-organized: Maintain a neat page layout and unified website style, allowing users to browse needed information with ease.

Proper color coordination: Color palettes shall match the website’s theme, industry characteristics and brand features, and guarantee comfortable reading for users.

Clear and readable fonts: Select legible fonts; avoid overly fancy typefaces that compromise reading experience.

Responsive design support: Website UI must be compatible with various screen sizes such as desktops, tablets and mobile phones to deliver responsive layouts.